How TheKey Is Using Gamification to Retain Caregivers

As the home care industry faces growing workforce shortages and rising turnover rates, providers are adopting bold, people-centered strategies to retain caregivers. TheKey and others are leveraging tools like gamified onboarding, caregiver-manager continuity, “Life Happens” relief funds, and flexible shift structures to build loyalty and reduce early attrition. With turnover for home health workers averaging 32% in 2023, and first-90-day exits still alarmingly high, these innovations aim to bridge the retention gap through meaningful connection, recognition, and alignment with caregivers’ core motivations. The message is clear: retention isn’t just about wages—it’s about culture, purpose, and showing caregivers they’re valued from day one.